Important Lessons
Whew, that one is behind me or is it? Life since 2011 seems
a disappointment, but the reasons are probably mostly my fault.
1)
Employment is elusive
2)
Having enough information is rare
3)
Sales success is achievable (I have seen others
do it)
a.
Or, how data will change the rules
4)
Duplicating success requires a great deal of
sacrifice (mostly time)
5)
Marketing for results will mean changing what
you are
6)
Getting some wins along the way helps create
useful benchmarks
7)
Constant self examination
8)
This may not be for you/me
I made a shot at selling yachts for an online brokerage
company and decided to call it quits this weekend. Today I will examine 2, 3,
4, 7, & 8.
#2—Having enough information is rare.
Today’s employment guru’s, resume’ writers,
and “why can’t I get a job advisors” usually put at the top of the “to do list”
suggestions to the job hunter that they should know the company from which they
seek a job. Easy enough to do with large publicly traded organizations. Fairly
easy to do with smaller companies if they have had some recent success in their
market niche. Difficult to do with small organizations unless there is some
local community presence or another access point, i.e. employees past and
present. The challenge is learning the organizations culture, the collective
expectations of leadership, organization goals, and mostly importantly how they
measure success. A question I learned to ask was “what do you expect me to be
doing after 90 days?” Another way “what bench marks I am expected to have
achieved after 180 days.” If these questions are not answered satisfactorily,
there is trouble on the horizon. I would suggest there may be a disconnect
between the frontline and the leadership. Getting this kind of information the
further up the structure you job search is going would seem critical to me.
3# -- Sales success is achievable
Eighty
percent of the sales in any organization is achieved by only twenty percent of
the sales force. The 80/20 rule applies in so many aspects of life this seems
like it should be a given. In many sales organizations the value of a team
member is measured on the return provided by the investment in them. If you
have cost, there is an expectation the sales team member will return that cost
in the form of sales plus some for profit. It costs the company 100 units a
year in sales to cover the cost of your continued employment then that number
becomes the lowest target to measure your value. Increments above that minimum
target measure your success (i.e. bonuses, awards and recognition.) Pretty
simple. More and more organizations are structuring themselves to minimize the
cost of the sales team. What do you think working from home means? This
decentralized structure makes it difficult for leadership to directly observe
methods, efforts, styles and compare to results. What replaces these tools?
Data. The top members of the organization (in terms of results) will set the
benchmarks in activity. Calls made, emails sent, etc and their results
examined. Individual market demographics are ignored as the each sales team
member will be measured by activity or some other type of data. The expectation
by leadership being, if you are making those numbers sales success shall surely
follow.
#4 – Duplicating success requires a great deal of sacrifice
Data will
not change what is required of the successful. Everything translates into time
committed. As I sit here now, my thoughts wander from what I “used to do,” to
recent experience, “does the current generation have it.?” Every successful
sales person I have ever met was singularly focused no matter how much time it
took to achieve their sales goals or what other aspects of their life was
ignored in the doing of it. Anybody who is out there saying you can achieve a high
level of success without this commitment is blowhard or an idiot. There is no
shortcut here. I am sorry but there just isn’t.
#7 – Constant self examination
Is this
something I really want to do?
Am I
totally committed?
What, about
myself, do I need to change?
Just a few
questions for the defense. Re-aligning oneself is an essential element. Both
for success and sanity. In the end you will make a choice whether you want to
continue doing what you are doing, whether or not you can commit to keep doing
it, can you change yourself or your lifestyle to make it happen. Remember the
biggest lie you tell is the one you tell yourself.
#8-- This may not be for you/me
See #7
With this last little gig, selling boats, it all came down
to the above and a few sub-factors. The good news is watching how organizations
use data to measure success and plan for the future will be fun. If the house
is glass, throwing rocks from the outside is gas.